Amazing Mind
Branding & Website design
Website architecture & branding
I find it infinitely satisfying to tackle a website that has grown over time and perhaps grown a little unruly. I love putting my organisational mind to the task of re-structuring a website to suit the needs of the potential customer who will be exploring the website.
After tackling the website architecture I then presented a simple brand for Charmaine, a clean and classic wordmark and subtle branding elements sprinkled with tasteful typography all helped bring her brand together to look professional, clean and elegant.
Image Curation
Images can enhance a website hugely, and set the tone of a brand in subtle but important ways.
Since the brand position was quite subtle and simple, extra complexity was brought in with a clear theme running through the imagery used in the website. Each page on the website was carefully considered for layout, image use and aesthetics.
Charmaine Lane - Amazing Mind
“When the time came to give my website an upgrade I'd always wanted Jenny to be the one to do it for me, so when she agreed to take on the job I was over the moon! Throughout the whole process Jenny was really efficient and clear with the options available to me. Explaining different costings, what could be achieved through choosing various different options and what that would allow the website to do both now and then into the future too. Jenny also gave me the choice of being really involved in the design, or 'letting her run with it'. I totally trust Jen and her skills, but I was still a bit nervous of completely letting go of the reins so to speak, as in the past I've always created my own websites. Well, I really had no need to be nervous! The first draft shown was way beyond anything I could have ever imagined creating for myself. Everything from the design, colours, fonts, layout and ease of getting around the website, I was so so happy with it all. From that point I let go, and Jen worked her magic to produce a website that I am so happy with. The whole process was really stress free, working at my speed, with super clear communication and always getting back to me really quickly with the next steps to be completed. If you are looking to have a new website created I'd highly recommend Jen as not only is she really talented at what she does in the creation of the site, she is also brilliant at ensuring all the hidden tech details are in order and good to go ready for the day when you want your site to go live and makes the whole process feel really smooth and easy.”
If you would like to work with me in this way, please reach out to me!